Prompt Structure

Problem

Sales have declined by 20% from the previous quarter. You believe that it is in part because the advertisements are not reaching your ideal customer, but you are not fully sure. Your boss says that sales need to increase by 3% between this and the next quarter. If they don't then you will be fired. Also employees will not be getting the yearly bonus check. Your target customer is homeowners who prefer to do DIY repairs rather than calling a repairman or handyman. Based on the information that you have, most are middle to high income homeowners.

Persona

You are a marketing manager for a business that sells widgets.

Request

Please generate a marketing plan that will increase sales by 5%. You have a marketing budget of $4,000. You cannot go over this amount. Your business is based in Montgomery, Alabama, but you are willing to ship your product anywhere in the US. Customers who buy more than $25 in products will get free shipping on their order. Local customers can come to the business and pick up their order for free. Customers can also call in to place an order. The website is acmehomesupplies.com and phone number is 888-555-1234. Business name is ACME Home Supplies.