Prompt Structure Example

Bottom line

• I would put the $4,000 behind measurable, high-intent customer acquisition, rather than traditional advertising:

• $2,200 Google Search → $700 Meta → $400 retargeting → $250 creative → $150 email → $200 conversion/tracking → $100 optimization reserve.

• The biggest strategic change is that ACME should stop treating advertising as primarily an awareness exercise. With a $4,000 ceiling and a 5% sales target, every dollar needs to be connected to a measurable purchase or a very strong purchase-intent signal.

• For the local market, Montgomery's current Census data supports a meaningful homeowner audience, but the national opportunity should remain the priority because ACME can ship throughout the U.S.

Full response